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As we bid farewell to 2024, it’s impossible not to reflect on the political saga that unfolded around the EU Deforestation Regulation (EUDR). What began as an ambitious step forward for global sustainability turned into a year-long negotiation marathon—no doubt marked by intense lobbying from industry groups, environmentalists, and trade associations, shifting alliances worthy of a reality TV finale, and perhaps even some strategic maneuvering from the EC President to keep everyone guessing who’d flip next.